To a consumer, product packaging may be a secondary consideration to the product inside the package. Companies devote countless hours designing a product, making sure it offers the absolute best value and experience to the customer. But let's take a second and think about the last time you bought a product from Apple, an iPhone, iPad, or Macbook, and you weren't impressed with the way it was presented in the packaging? Opening the box of a new iPhone is an experience in and of itself! Smart product companies know their packaging is more than a corrugated box, plastic bag, or folding carton. Product packaging is a powerful tool used to amplify a brand and build a connection with the consumer. Your packaging possesses a unique asset: it provides you with an opportunity to give your customers a guaranteed sensory experience, both sight, touch, and sometimes even smell. At the grocery store, a consumer can pass, on average, over 39,000 items while shopping. How does...