Preface As we navigate these times during the COVID-19 pandemic, MacDermid Graphics Solutions is proud of our global team for following local health safety guidelines while continuing to support our company and customers. Ivan Rozo, Business Development Manager, MGS Latin America, wrote this blog to reflect on the changes and challenges that we are all experiencing in the packaging supply chain. With this article, Ivan wants to thank our LATAM team; he and the rest of MacDermid stand behind them as they work to stay on top of the current situation.   Image 1. Planning and Solutions To start, we must travel back in time to the fall of 2019...businesses were budgeting and organizing sales plans for 2020. Having a string of continuous growth, it seemed logical to project a new year with bigger goals and more significant challenges. For MacDermid, the differentiation in our value equation always seeks to provide operational advantages that allow us to solve busin...

Today, all manufacturing industries face challenges that require changes from past business practices. Twenty, even ten, years ago the consumer was a passive actor who accepted market proposals. Now the end-user is an informed and sophisticated consumer who seeks differentiation, personalization. Today’s consumer has a clear understanding of the supply chain and the value it brings to key aspects of packaging, such as the environment and sustainability. Companies seek greater efficiencies and more productive use of resources. Because of this, Consumer Packaged Goods (CPG) companies must produce better packaging while controlling their manufacturing costs and minimizing time loss and materials. Flexo's Evolution The flexographic industry is no stranger to this “new” reality and strives to reduce response times and provide packaging with greater shelf impact at competitive prices. All this PLUS the trend towards shorter runs as CPGs require their brand identity be maintained rega...