To a consumer, product packaging may be a secondary consideration to the product inside the package. Companies devote countless hours designing a product, making sure it offers the absolute best value and experience to the customer. But let's take a second and think about the last time you bought a product from Apple, an iPhone, iPad, or Macbook, and you weren't impressed with the way it was presented in the packaging? Opening the box of a new iPhone is an experience in and of itself! Smart product companies know their packaging is more than a corrugated box, plastic bag, or folding carton. Product packaging is a powerful tool used to amplify a brand and build a connection with the consumer. Your packaging possesses a unique asset: it provides you with an opportunity to give your customers a guaranteed sensory experience, both sight, touch, and sometimes even smell. At the grocery store, a consumer can pass, on average, over 39,000 items while shopping. How does...

Flexographic (aka Flexo) printing quality rivals the quality of both offset and gravure. Is this the first time you heard this? Probably not! If you are reading this blog you are likely aware flexo is the #1 print method for flexible packaging in both the United States and Europe. The evolution of flexo from a somewhat viable option to the #1 choice is multifaceted with advancements across the entire printing process. One major factor is that flexo printers are optimizing their processes with flat-top dot photopolymer printing plate solutions. It’s been said, to do a job correctly, first you must have the right tools. In today’s flexo printing market, having the right plate (the tool) can make the job easier, more consistent, and ultimately more profitable. Flat-Top Dots The packaging market consists of four major market segments: flexible, tag & label, folding carton, and corrugated. MacDermid Graphics Solutions (MGS) has an out of the box, flat-top dot solution for all markets...